In an effort to expand their player base, PUMA has announced a new, long-term relationship with Kai Havertz, an Arsenal player and German international who will don the Future silo.
Over the past few months, Kai Havertz has experienced a lot of change. The German international moved from Chelsea to Arsenal, relocating to North London. He was also spotted exercising in blackout PUMA Future Ultimate footwear, which suggested that his time with Nike was drawing to an end and that he probably wouldn’t be extending his contract. He began donning an all-red pair during games in September, which all but confirmed it. However, PUMA has now officially announced a long-term agreement.
Havertz will probably wear the current “Gear Up” pack moving forward, but he will still wear the Future Ultimate.
Havertz discussed the new collaboration by saying, “PUMA has always been an iconic brand growing up in Germany, with some of the greatest players ever wearing their products.” Football boots and the way PUMA collaborates with athletes have always been areas in which the brand has led the way. I felt this was the place for me after I had a meeting with the team and we talked about our future goals. It truly is a family environment, and they truly want to work together with their players. They have a great understanding of athletes.
“There is no other boot like the FUTURE boot; it is the ideal fit for my style of play and one I was excited to transition into. In addition to being a successful brand on the field, PUMA is also creating a lot of buzz in the sports and fashion industries. We are engaged in several fascinating projects, and I am eager to see what the future brings.
“We’re thrilled to have Kai join our family and begin the next chapter of his career together,” stated Johan Adamsson, Global Director of Sports Marketing and Sports Licencing at PUMA. Kai has already accomplished so much. We are confident that he will continue to be the driving force behind his club and national team for many years to come because of his exceptional qualities and upbeat outlook. He is a top athlete with lofty goals for himself and the team, and we are excited to collaborate closely on a number of fascinating projects.