Rick Ross’s love for luxury didn’t develop in midlife; it has been a passion he cultivated since childhood. Recently, the rapper-turned-mogul welcomed Robb Report to his Miami Beach home on Star Island to delve into his affinity for all things opulent. In a wide-ranging conversation, he recounted the significance of brands and labels during his school days and how they conveyed social status. Ross reminisced about the impact of the Nike Air Jordan IIIs, which made him realize that clothing and even the car one’s parents drove spoke volumes about one’s position in life.

Now established as a successful artist with Һit singles and thriving businesses, Ross carefully considers the value his purchases can bring. While he owns a sprawling 235-acre estate called the Promise Land in Georgia and a car collection so vast he has lost count, he consults with his trusted advisers—his mother and sister—before making significant financial decisions. Ross views his acquisitions, especially substantial ones like his new Gulfstream G550 jet, as investments in his personal brand.

However, his ambitions don’t end there. Ross still dreams of owning an NFL team, particularly the Miami Dolphins, which is conveniently located near his home. He envisions this venture as another addition to his empire, which he considers a testament to his team and family legacy.