The unprecedented popularity of Taylor Swift’s Eras Tour has caught the attention of experts in the virtual reality (VR) space. Some believe that Swift’s fans, known as “Swifties,” may be a key audience for wide-scale adoption of VR technology. The tour’s cinematic debut broke box office records, and it is also available for streaming on Amazon’s Prime Video app. Fans discovered that they could stream the film in their own private virtual theaters through Prime Video’s VR app on devices like the Meta Quest.

Videos of Swifties singing along to the tour while wearing VR headsets have gone viral on platforms like TikTоk, leading industry insiders to suggest that the cinematic experience of the tour could inspire mass adoption of VR. One of the barriers to VR adoption has been the cost, but with resale tickets for the Eras Tour averaging over $3,800 each, VR industry insiders see an opportunity for Swift’s popularity to overcome the barriers of content and cost.

Some VR experts аrgue that concerts, like the Eras Tour, are well-suited to the VR medium. Unlike live sporting events, concerts can be edited and enhanced with CGI after filming, providing an immersive viewer experience. Additionally, sporting events often involve breaks where fans engage in other activities, which can be inconvenient with a VR headset on.

Overall, the combination of Taylor Swift’s immense popularity and the immersive nature of VR technology has sparked interest among experts in the VR space, who see an opportunity for Swifties to embrace VR as a result of their affinity for the Eras Tour.