Bulgari has launched its latest Icon Campaign, showcasing the exquisite B.zero1 range of fine jewelry. The campaign features the multi-talented American actress, model, and singer Zendaya, who is seen wearing a stunning bicolor gold and steel Bulgari Bulgari watch.

Priced at $6,350, the timepiece boasts a polished and satin-brushed stainless steel case and bracelet, complemented by an engraved 18ct rose gold bezel adorned with the iconic double logo. The watch features a silvered sunray dial with diamond indexes. Zendaya is also adorned with Bulgari’s B.zero1 Essential 18ct rose and white gold bangle bracelets, as well as an exquisite 18ct white gold B.zero1 necklace set with pavé diamonds on the spiral.

Since becoming a brand ambassador for Bulgari in 2020, Zendaya frequently shares pictures and videos of herself wearing the brand’s jewelry with her massive following of 185 million on Instagram. Her profile is set to rise even further with the upcoming release of the highly anticipated film Dune, in which she stars alongside Timothée Chalamet.

The captivating campaign was shot by renowned photographer David Sims, with the video directed by filmmaker Cara Stricker. Joining Zendaya in the campaign is Korean model and musician Lisa (Lalisa Manobal), adding an international touch to the campaign’s global reach.

The Bulgari Icon Campaign, featuring Zendaya and Lisa, will be showcased worldwide this month, celebrating the timeless beauty and allure of Bulgari’s B.zero1 collection.